Get the Most Out of Your Time on the Water With a Visit to a Mercury Dealership

No one understands marine performance like your local Mercury authorised dealer. They employ factory-trained experts and master technicians ready to help maximize your time on the water.

Replace your old outboard engine with a Mercury one and experience faster boating, enhanced fuel economy and superior handling. All 130 Bass Pro Shops/Cabela’s Boating Center locations feature POWER PROS service centers for convenient maintenance of Mercury outboard engines.

Mercury Authorised Dealerships

Mercury dealers strive to offer you exceptional service. Trained to understand the specific needs of their brand, these dealerships provide an array of services designed to meet your specific requirements. Along with offering new and used cars for purchase, many also stock an impressive inventory of accessories and parts; plus they can help find something within your budget range.

Mercury cars were first released for sale by Ford in the 1950s, intended to appeal to younger buyers than Ford’s namesake luxury brand. To do this, Mercury utilized “The Big M” logo which featured large letters with horizontal extensions at the bottom reminiscent of classic automotive branding techniques. Later, this was changed into a crest emblem used across its lineage.

In 1957, Mercury added the Turnpike Cruiser station wagon, featuring formal rooflines and retractable rear windows, as part of their lineup. Positioned between Monterey and Marquis and offering luxury station wagon alternatives such as Commuter, Voyager, Colony Park. For 1958 they also introduced a fastback coupe called Meteor with S-22 submodel that offered sportier content like bucket seats and floor consoles – perfect for commuters and adventurers!

During the 1960s, Mercury Meteor was upgraded with an S-33 option package boasting four-barrel carburetors and more horsepower than its standard model. A new convertible called Mercendes Sunliner was also unveiled, yet Mercury struggled to compete against premium nameplates like Lincoln and Cadillac.

Mercury introduced several models during the 2000s to replace its aging offerings, such as the Cougar and Mystique being discontinued while Villager and Mountaineer SUVs were released. Mercury also revived the Marauder as a high-performance version of Grand Marquis; inspired by Chevrolet Impala SS models from 1994-1996.

Mercury may have decreased in market share, yet is still supported by nearly 1,700 dealers across North America. While most dealerships sell Mercury vehicles exclusively, many belong to larger Ford dealer groups and don’t exclusively focus on selling Mercury models like Czajkowski does in rural Van Wert, Ohio where 10 percent of his business comes from Mercury sales. So the demise of Mercury may actually be beneficial as it would allow dealers to focus more on selling Ford and Lincoln products.

POWER PROS Service Centers

All POWER PROS locations – more than 110 inside Bass Pro Shops/Cabela’s and 19 Tracker Boating Centers across North America – offer comprehensive maintenance, repair, and system startup services for some of the world’s leading boat and off-road vehicle brands. POWER PROS locations specialize in expert installation of Mercury and MerCruiser engines and boat accessories, as well as offering competitive installation rates. No matter what brand it may be, customer satisfaction is of upmost importance at each POWER PROS location. Technicians at POWER PROS locations are factory trained to install fishfinders, trolling motors, marine radios and battery chargers as well as battery chargers and portable generator repair. Incoming service requests are evaluated quickly to see if they can be fulfilled “now” or within one business day.

Mercury Repower Centers

Reasons to repower can vary widely among boats, and your local Mercury dealer is here to assist in selecting the appropriate power for you. Repowering can provide an opportunity to switch from two-stroke to four-stroke engines, increase or decrease horsepower output or add new features such as Digital Throttle & Shift or SmartCraft technology. “Repowering gives customers an opportunity to maximize their time spent on the water,” according to Laura Fleischman, Mercury Marine’s Director of Inside Sales.

While most boaters understand how to purchase a new boat, purchasing an entirely new power plant may seem intimidating at first. Repower centers aim to make this experience hassle-free; dealers specializing in repowers offer comprehensive repower solutions which include everything from assessment of the boat through installation and all parts.

Repowers can be an ideal way to address any problems with an existing motor, while they may also serve other functions; such as making sure your boat can carry more people or gear without strain.

Mercury Repowers offer boat owners an easy and cost-effective way to increase performance without compromising stability or ride quality. She says the 350 and 400 horsepower Verado outboards from Mercury provide “supercar performance.” They’re especially beneficial on larger hulls because they allow boats to reach peak powerband more quickly and power through rollers and chop without strain or loss of strength.

Mercury also offers outboard engines like its OptiMax line of outboards, which is known for being fuel efficient and handling well. Furthermore, Mercury provides Suzuki DF 40 and 60 horsepower outboard families designed specifically to run pontoon boats comfortably all day while sipping gas efficiently.

Repowers offer several key advantages over replacing engines in terms of warranty protection, according to Lemm. Mercury Product Protection can cover everything from engine, drive and transom assembly through controls, steering, rigging accessories and labor; which is one reason people often turn to Mercury for long distance boating trips.

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