If you’re an Amazon seller, you’ve probably heard of the Best Sellers Rank (BSR) metric. Despite its sometimes confusing nature, this metric is still a useful research tool when it comes to uncovering successful products.
The BSR for a product is updated hourly and considers both recent sales and historical data. However, it’s important to remember that the BSR doesn’t always indicate popularity of a product.
Product Reviews
Product reviews are one of the most powerful tools in influencing online purchase decisions. They can influence search queries, boost your rankings on Amazon, and improve customer trust and loyalty.
The majority of people read product reviews before making a purchase. A recent study found that 90% of consumers look at star ratings on a business’s website, and 88% trust them as much as personal recommendations.
Amazon’s A9 algorithm considers many factors when deciding how to rank your products. Some of these include sales rank (also known as the Amazon Best Seller Rank), quality, and customer satisfaction.
You can improve your ranking by increasing the number of positive reviews you have, as well as the quality of those reviews. This will help increase your conversion rate and sales.
When writing your product reviews, it’s important to be honest with your audience. Don’t try to hide flaws in the product or make it sound like a perfect solution. Instead, be honest and balance out your review by highlighting the pros and cons of the product.
A great way to do this is by including pictures in your review. According to gibLink, using images helps readers visualize the product and gives them a better idea of what the product can do for them.
Another good strategy is to write a ranked list of products. This can be helpful for both users and search engine bots, as it makes it easier to find the right products.
It’s also a good idea to write reviews for specific products you recommend, such as “best overall” or “best for this purpose.” This will help your ranking, and can lead to more sales.
You can also use your review to share information about your company, such as your contact information and a link to your website. This will also help you build relationships with your past customers and encourage them to come back again.
Product Image
The product image is one of the most important factors influencing ranking best selling products on Amazon. A good quality image can significantly boost your CTRs and CRs, which ultimately will lead to more sales and a higher BSR.
According to Amazon Seller University, 83% of shoppers decide what to buy based on the product image and image quality. It is therefore essential to ensure your images are high-quality, pixel perfect and retina ready in order to improve conversions and sales.
A well-executed product image should also be eye-catching and provide shoppers with an accurate and compelling first impression of your product. This could include a wide-angle image, a 360° view, or even a live video demonstration.
Using a product video is a great way to show customers how your products work, and can also increase conversions by demonstrating your company’s commitment to customer service. However, this should not be used in place of a proper product description or high-quality product images.
Another way to increase your sales and boost your BSR is by improving the overall look of your Amazon listing with a more modern and responsive design. This will give buyers the best possible experience on your product page and make it more likely that they click through to your listings.
In addition to a high-quality image, sellers should also make use of all the other tools at their disposal in order to get the most out of their Amazon listing. This includes using a variety of images to increase visibility, creating A+ content with relevant imagery and videos, and making sure that your product descriptions are clear and easy to read. With these tools in mind, it’s easier than ever to build a successful Amazon business. It’s time to put your best foot forward and reap the benefits of the power of Amazon’s algorithm!
Product Description
When you want to rank best selling products on amazon, the product description plays a huge role. It helps you build brand trust and attract potential customers to your online store. In addition, it can educate your customers on the product and prevent them from making a wrong purchase.
The best product descriptions include a combination of short sentences and paragraphs that communicate the benefits of your products. They also avoid unnecessary words and jargons.
You can also use a variety of power words in your product descriptions to evoke an emotional response from readers. This will encourage them to buy your product and leave a positive review for your brand.
Another key factor to consider when writing a product description is the tone of your copy. The tone you choose should be appropriate for the ideal buyer for your product. It should be personal and conversational rather than slang-laden.
A strong product description should not only entice your customers to buy your product, it should also provide a great customer experience throughout the buying process. This means using words like you and demonstrating that your product will help them accomplish their goals.
In addition, a good product description will also educate your customers on the specifications of your product. This can help them make a more informed decision and lower their return rates.
As an online retailer, it is important to create a strong brand voice that permeates all aspects of your digital marketing. This includes your product descriptions and any other content you post on the internet, including social media posts and paid search listings.
Your brand voice is what ties your business together and defines its identity. When you write your product descriptions, remember that the language you use should be consistent with your branding strategy and be written in the same way on both your website and in your physical store.
The best ecommerce product descriptions are able to capture the essence of your brand and tell the story about how your products can improve your customer’s lives. This will help you boost your product rankings on Amazon, increase conversions and increase sales.
Product Price
A good product price is an essential ingredient for selling on Amazon. It shows that a product is popular, which increases its visibility and sales. It also helps consumers compare products to make an informed decision.
One of the best ways to determine a product’s price is to analyze competitors’ prices and sales data. This will help you decide whether you should price your product higher or lower than your competition.
You can also use market demand to calculate your product pricing. Are there high-demand items in your category that are attracting more traffic and sales? Or are there low-demand products that aren’t seeing as much traction?
The best product price is a competitive one that reflects market demand. This will help you sell more products and stay ahead of your competition.
Product pricing is a complex process that involves determining the value of your product and then translating that value into a quantitative statement. It is often a difficult task to get right, but it’s important for the success of your business.
For Amazon, it’s vital that products are priced correctly for maximum revenue per customer (RPC). They take many factors into account to determine rankings, including conversion rates, customer retention, and more.
A product’s ranking is determined by how well it compares to other similar products in a specific category on Amazon. This is called the best seller rank, or BSR.
While the BSR only applies to a specific category, it’s still a useful tool for evaluating how your product will perform on Amazon. It’s not an overall BSR, however, so it is possible for the same product to be a top-selling item in different categories.
Another important factor that affects a product’s BSR is its perfect order percentage, or POP. A high POP means that orders go smoothly from the moment the customer clicks “Add to Cart” to the time they receive their product.
In addition to POP, Amazon also takes into account how well your product fit when a customer ordered it. This is an indirect indicator of customer retention and can lead to higher rankings.